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Brokers and Agents and Health Insurance Exchanges

By Cheryl Fish-Parcham,


Health insurance brokers and agents can play an important role in health insurance marketplaces by helping consumers shop for and enroll in health coverage. But brokers and agents may not always act in the best interest of consumers.

Learn about seven key issues state advocates should consider to determine whether the rules for brokers and agents include adequate consumer protections, as well as which rules advocates may wish to propose for their state.

State policy makers and advocates can also get ideas on how to pay brokers and agents in ways that put consumers’ needs first.