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Issue Brief
September 2010

Sharing across the States: Strategies for Public Education

Consumers who understand the Affordable Care Act are much more likely to support it, but many Americans don't understand how the health care law will help them. Therefore, it's important to educate the public about the law's benefits.

State advocates can use this piece to learn best practices for conducting public education campaigns, with a focus on community forums and "train-the-trainer" programs. Community forums educate consumers directly, while train-the-trainer programs equip participants to be messengers who can spread the word about the health care law.

You can also find links to tools for conducting effective public education campaigns and to success stories from state advocacy groups across the country.