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Issue Brief
March 2015

How to Create a Successful Story Bank Program

Story Bank Toolkit: Our new comprehensive guide walks organizations step-by-step through the process for establishing a story collection program.

Sharing personal stories is a powerful tool for organizations to employ in their work with the media, supporters, and in public education efforts. This issue brief offers insights and best practices from our 20 years of story banking experience. See how Families USA used stories to illustrate the potential harm of the 2015 Supreme Court case involving the Affordable Care Act. And how story banking can help enrollment assisters tell success stories.The issue brief looks at the major components of effective story banking.

Support for this issue brief was provided by a grant from the Robert Wood Johnson Foundation.