Timely analysis and resources on policies that affect enrollment, public education, outreach and communication strategies, and tactics from around the country, created at the state, national and federal levels.

Application Assistance

Consumer Health Literacy FAQs

Health Literacy Resources

  • Health Insurance Literacy Resource Hub 
    This resource is a compilation of all the resources Enroll America published to help consumers understand their insurance options and use their coverage as efficiently as possible once they have it. (Enroll America)
  • Coverage to Care
    This campaign from CMS includes a variety of resources to help consumers with topics such as understanding their health coverage, picking a provider and making an appointment. (CMS)

Our Picks: Navigator and Assister Resources

A monthly slideshow featuring the top resources for enrollment assister and navigator programs.


  • New York State of Health Navigator Training Resources 
    Presentations and videos assisters can watch to learn the most efficient methods of interacting with consumers.   Designed for assisters in New York State, but the knowledge is applicable to all states. (New York State of Health)
  • Training Programs and Enrollment Resources
    The Center for Medicare and Medicaid Services (CMS) has made available the materials used in the federal Navigator and Certified Application Counselor (CAC) training and certification programs, as well as presentations that provide an overview of the marketplace and resources to help consumers. (Centers for Medicare and Medicaid Services, Health Resources and Services Administration)
  • Provider Marketplace Toolkit 
    This toolkit includes a range of resources and materials that clinicians and health care administrators can use to learn more about the Marketplace and educate patients about their new health care options, how insurance works, and the benefits of having insurance. It also includes materials for providers to learn more about the Small Business Health Options Program (SHOP). (U.S. Department of Health and Human Services, Health Resources and Services Administration)
  • Getting Ready for the Health Insurance Marketplace Toolkit 
    This toolkit explains the health care law and how it helps people with mental and substance use disorders; outlines how to use the Health Insurance Marketplace; and provides a wealth of communications ideas and materials with a focus on getting the word out to uninsured individuals in your communities. (U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration)
  • Training Program for District of Columbia Medicaid Eligibility Workers
    Families USA developed a training program for District of Columbia Medicaid eligibility workers under contract with DC Health Link, the District of Columbia's Health Benefits Exchange. These workers determine eligibility for Medicaid and other benefit programs (including SNAP and TANF), and will help consumers apply for coverage and financial assistance, report changes, renew coverage, and verify the information that is needed to determine eligibility. These training materials are posted here as an example that we hope you can adapt for other training programs. (Families USA)

Outreach and Messaging

Resources for Specific Populations