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Tuesday, March 4, 2014

The New The Voice of Health Care Consumers is Getting Stronger

Ron Pollack

Executive Director

For 30 years, Families USA has been a trusted voice for America’s health care consumers. Through our policy, research, and advocacy work, we actively engage with policymakers, advocates, and journalists in the changing field of health care policy. Like you, we are always thinking about how we can make our work more effective.

In the same way that the field of health policy evolves on a daily basis, how we communicate our message and listen to you must also evolve.

As the voice of America’s health care consumers, we want to remain relevant and involved in health policy conversations wherever they happen—from the Sunday editorial pages of national and state newspapers to the lively debates on Twitter and other social media platforms.

Because of this, last year, we took a close look at how we were communicating with our audiences. And we learned that we needed to make significant changes in order to effectively reach and engage you in the digital space and through social media. So we decided to make some changes.

This year, you’ll see how those changes have paid off: We have an engaging new visual identity; a more web-friendly design for our publications; and a modern, user-friendly website that now features content that is easier to find, new social sharing tools, and a cleaner, more modern look. Our revamped health care policy and advocacy resources now reflect both the breadth and the substance of our core issues. And we have a renewed focus on social media to both contribute to the health policy debate and to work with you on substantive matters.

Together, we are working to make high-quality health care more affordable for all of us. We look to you now to help us shape our voice on health advocacy in 2014. We hope you’ll explore our new website and join us on Twitter, Facebook, and LinkedIn.

We’ll be listening.