Families USA created the Story Bank Toolkit to help organizations incorporate people’s stories and voices into their work.

What do you do with story leads after you collect them? This section explains how to turn a lead into a story. It focuses on interviewing consumers and the problems that sometimes arise with specific types of individuals and stories.

From lead to story

After collecting leads and adding them to your database, there’s still more work to be done before you can connect someone to a storytelling opportunity.

How to Turn a Lead into a Developed Story: Learn about best practices for developing stories, including vetting, fact checking, conducting more in-depth interviews.

Prepare to interview a consumer

This video walks through preparing to interview a storyteller, carefully reading a story lead so you understand the information you have, and determining what questions to ask.

Sample In-person Interview

This video demonstrates how to set up a conversation, talk to people about their health care experience, and establish next steps in the process.

Creating notes

After interviewing a storyteller, you should develop a set of internal notes to capture the details of the story.

Sample Developed Stories: Best practices for creating written summaries of stories and a few examples of stories developed from leads.

How to Develop Internal Comments: Tips for developing internal comments, with examples and a discussion of red flags your organization might want to note.

Tips and Guides

How to Interview Storytellers: An in-depth guide to the basic structure of an interview, including preparation, the kinds of questions to ask, and what needs to happen once the interview is complete.

Tips and Tricks for Interviewing: Strategies for dealing with common issues that arise during the interview process. Topics include how to approach challenges, listening techniques to employ, and how to encourage more detail from the storyteller.